Over 115,000 people engaged with the Telecom Mobile Push The Button competition.
This experiential event generated over 5. 4 million text messages as contestants played out a text version of  ‘battleships’ to win great prizes and the ultimate right to Push The Button and sink the F69.
Over 90,000 registered to play but in the end it was all down to Jo Smith, a 22-year-old student from Te Atatu to do the deed.
On the 13th November, at 3.30pm, and 24 hours late due to adverse weather conditions, Jo ‘pushed the button’ to sink the 3,000 tonne frigate (F69) in front of tens of thousands of spectators on the hills, shoreline and waters of Wellington New Zealand.http://www.touchcast.tv/case_studies/PTB_Sinking_2.wmv
The F69 now begins her new life as a major dive industry attraction and home to marine life.
Well done Jo, congratulations to the Sink F69 Trust (6 long years of planning paid off in the end eh?), and thanks to Telecom Mobile for having the vision to share our excitement and creating (yet again) new Zealand’s biggest ever text knockout competition event.