We’re chuffed that our work for Weta Collectables is a finalist in the TV & Radio category of the prestigious international John Caples Awards.
Although a global show, the Caples Awards is New York based, and the USA is in many ways the home of the infomercial, so we’re delighted that our tongue-in-cheek approach to the classic ‘infomercial’ format has gone down so well over there.
Another reason for us to smile is that although we did run Rayguns on NZ’s C4, we knew that to reach a niche global audience, we had to primarily air the infomercial on the only truly global ‘TV’ channel, the Internet.
We posted it on YouTube and Yahoo Video, before it went genuinely viral as other sites linked to it, or put up the clip in their own site environment.
Our thanks to Weta Workshop’s Richard Taylor and Greg Broadmore (the designer of the amazing Rayguns) for trusting us to conceive and produce this campaign.
Will it pick up metal? Well, we won’t know for a while yet, but in the meantime we’re just enjoying having made the cut as a finalist.

About the Caples Awards
The Caples Awards, along with the Echo awards, are one of the ‘big two’ international direct marketing awards shows. With a focus on creativity, the Caples are named after John Caples, an outstandingly successful copywriter and direct pioneer and VP at BBDO, where he worked for 56 years before retiring.
With international chairs in 53 countries, the company is funded by industry agencies, clients and suppliers, run by industry volunteers and judged by over 100 active, senior level, international creatives.