TOUCH/CAST were tasked with creating an online campaign to engage SME businesses and utilise Telecom’s partnership with NZherald.co.nz.
The creative solution comprised a series of online banners based around a competition to promote and reward those businesses using Telecom products. The promotion was entitled ‘Win a Banner’. It had a simple compelling engagement mechanic which included a series of banners inviting SME’s to register their details to be in to win a free banner to promote their business on the NZ Herald website.
The incentive was considerable; the winner getting their own banner conceptualised and produced by one of Telecom’s partner agency’s TOUCH/CAST, and placed, free of charge, for several weeks on nzherald.co.nz, exposing their business to tens of thousands of potential customers. To top it off, the winner would also have their business profiled as a video case study along with their thoughts and ideas session with TOUCH/CAST on the Telecom Business Hub Community website, the Herald website and on Youtube, The media exposure Telecom were offering their winner was considerable, magnifying most entrant’s footprint in the online world several times over.
The campaign received a great response, with many entries from a host of different business around the New Zealand, all keen to expose their business to the rest of the country and receive some of the industry’s best advise from Telecom and TOUCH/CAST on how they could best leverage the online banner medium to help them drive sales and awareness of their business.
Online fashion retailer, Mode 92 , was Novembers winner. Their resulting ad, an –in-banner product catalogue of their latest and greatest products, was designed to engage users and allow them to pre-shop without disrupting their online journey, minimising the time it takes to browse for something to purchase, allowing them to dive straight to something that interest them rather than landing amid a plethora of competing products. It was a timely execution, going live just in time to drive a spike in traffic to the new Mode 92 website;
Following on from the success of the November based campaign, TOUCH/CAST are now working on a second edition following a similar format early in the new year.
