After several weeks of pitching TOUCH/CAST has recently been awarded the above-the-line and digital acquisition work for cbm New Zealand ( an organization focused on improving the quality of life of the world’s poor and disabled  who live in the most disadvantaged societies).
After producing reasonably large volume of pitch ideas and strategic thinking, the TOUCH/CAST team are ecstatic; ‘With the bulk of their funding coming from the general public Darren and his team at cbm need a partner for acquisition who understand the importance of digital and can choreograph it’s many intricacies harmoniously with above-the-line channels and content partnerships, and work cohesively with their media partner, OMD. They also need a team that is agile enough to quickly respond from a creative perspective to the myriad of natural disasters that they are involved in that may occur at any time.’
Darren Ward, National Director cbm NZ says “ Having a partner on board that has shown an understanding of what is required to be an effective charitable organisation working with the world’s most disadvantaged people is critical for us. We are extremely excited that Andrew and the team so obviously share our passion for our work and understand the challenges we face in growing the funding for our work whilst managing to maintain local fundraising expense at the low levels we consider appropriate.”
TOUCH/CAST begin work on the business in April.