TOUCH/CAST
Cherry Tree - Website

Cherry Tree - Website

The Cherrytree Club enables its members to purchase from a vast range of products directly at wholesale prices, skipping out the retailer and enabling members to browse and order goods from a single location. The membership base had been growing for some time, but the business owners recognized a need to tap into the interest the company was receiving online and present all the memberships benefits to prospects in a succinct and clear way in order to convert that interest into sales. So, Cherrytree came to TCN requiring a more engaging and informative website to help drive membership acquisition nationwide and to service it’s existing client base with a clean, efficient and user-friendly e-commerce portal.

In March TCN launched phase one of Cherrytree’s new website. Working with a maze of legacy backend complexities, the TCN team managed to ‘boost’ the front end of the old Cherrytree site from a very bland and uninformative brochure to the acquisition engine required – and integrate it seamlessly with the dynamic shopping system that currently sits behind the site.

Tracey Lewis of Cherrytree was elated with the product and the immediate results;

“Thankyou so much for all your professionalism and attention to detail throughout; the new site is a testament to your creativity.”

Phase two will see an entirely new e-commerce platform built and deployed to service the burgeoning membership base of Cherrytree.

« Next