Fonterra - Whole Water Website

TCN worked with Sugar Advertising to pitch for and then launch Whole Water in a digital capacity. After months of development Whole Water launched with a distinctive TVC and Free Trial that absolutely flooded the Whole Water microsite, resulting in broad education of the new product and its’ benefits as well as a vast number of coupon downloads. Executionally TCN designed, built and deployed the microsite, a series of time-based banner advertisements and designed an EDM coupon for the free trial.

The project has been a huge success; especially considering Whole is an entirely new concept in the flavoured water category.