Selaks - Family Reunion

Brief

Selaks make great wine. They also run great competitions. Including the latest, an opportunity to win a $25,000 family reunion.

Solution

Taking a brief from Selak’s agency Sugar, a competition website was produced that allows users to create a family tree. By entering a coupon number they are then entered into the competition and for every person invited on the family tree, the number of entries is doubled when they also enter a valid coupon number. The competition closes in January 2009 so get in quick!